Choosing Custom Earplugs, Words from CEO and Founder Glenn Hood
“I have dedicated my life since 2003 to creating the very best custom hearing protection products. It stemmed from a problem that I had because of all the generic products I used blowing out at high speeds or fitting improperly. This was alarming, as wind noise usually reaches over 105dB at 85 mph and doubles while riding Hayabusa’s. The wind had absolutely destroyed my hearing; most of all, it had become difficult to enjoy my rides.
“When I walked into the community center in Sturgis in 2002, my life changed forever. After the long ride from Colorado without a helmet, it felt like my ears were bleeding. I met Gary Gordon, who singlehandedly changed my life that day; since then, I have been eternally grateful for that opportunity. He was an audiologist on a mission to protect people’s hearing one person at a time. At that time, he was selling his hand mixed old school custom earplugs, and I have to say that it was the best $85.00 I have ever spent. My purchase felt like a religious experience, even though it was just a set of earplugs.
“Over the next year, I enjoyed riding my motorcycle again. But I realized that I could provide this feeling to my fellow riders who were looking for a something better than just generic foamies or uncomfortable head screw earplugs. This began my relationship with premium noise-cancelling earplugs.
“I decided that I would develop a business where I could spend all my time solving problems about hearing protection and create high quality solutions for my fellow riders. Fast forward to the present when there are now dozens of custom hearing protection companies in the world and the technology has massively changed from what we used when we started. We’ve had to adapt to the changing times but what’s always remained at the core of what we do is our care for our customers and our provision of the best products as well as the best customer service.”