Why Custom Earplugs
Facts vs Fiction
I have spent my life from 2003 when I found a game-changing product in a set of Simple Custom Ear Plugs. My need was so great because my pain was intolerable that I almost had to stop riding my motorcycle. I was looking for the best noise canceling earplugs that I could find that would not blow out of my ears at high rates of speed without a helmet.
This was a tall order, as the wind us usually 105dB + at 85 mph and we were doubling this on our Hayabusa’s.
The wind was absolutely destroying my hearing, but most of all it was becoming difficult to enjoy my rides.
When I walked into the community center in Sturgis in 2002 my life was changed forever.
It felt like my ears were bleeding from the long ride in from Colorado without a helmet.
I met Gary Gordon, and he single-handed changed my life that day, and I will be eternally grateful.
He was an audiologist and was on a mission to protect people’s hearing one person at a time. He was selling at the time his hand mixed old-school custom earplugs and I have to say,
It was the best $85.00 I have ever spent.
It was like a religious experience, even though it was just a set of earplugs.
Over the next year, I enjoyed riding my motorcycle again. But I realized that I could provide this feeling to my fellow riders who were looking for a something better than just the generic foamies or uncomfortable head screw generic earplugs. This began my relationship with premium noise canceling earplugs.
I decided I would develop a business that I could spend all of my time-solving problem’s and pain on the motorcycle and create high-quality solutions for my fellow riders.